New Balance – Between sporting heritage and contemporary style

Founded in 1906 in Boston, New Balance is now one of the most iconic sneaker and athletic equipment brands in the world. Initially specializing in orthotic insoles and foot comfort, the brand quickly established itself as a leading name in running and performance footwear.

What sets New Balance apart is its balance between technological innovation and respect for tradition. The brand has always emphasized manufacturing quality, with some of its production still carried out in the United States and the United Kingdom, guaranteeing premium craftsmanship.

Its identity is based on models that have become cult classics—from the 990 series to the most recent 327 and 550—that combine performance, comfort, and aesthetics. Far from fleeting trends, New Balance seduces with its timeless design, quality materials, and ability to adapt to both sport and urban lifestyle.

Today, New Balance stands out as a symbol of authentic, laid-back style, worn by elite athletes and streetwear fashion enthusiasts alike.